Ethereum Institutional is seeking a Head of Marketing to build and lead its global marketing function. The role owns brand positioning, institutional messaging, and communications across the United States, MENA, Asia Pacific, and Europe.

Responsibilities

• Define the global marketing strategy and institutional brand narrative.
• Lead campaigns supporting events, reports, standards, roundtables, and ecosystem programs.
• Build the content, customer relationship management, email, social media, website, analytics, and reporting functions.
• Support regional leaders with localized campaigns and institutional materials.
• Manage communications partners, agencies, freelancers, and internal marketing capability.

Requirements

• At least 8 years of marketing or communications experience.
• Experience in financial services, fintech, or business technology is preferred.
• Experience developing brands and integrated institutional campaigns.
• Familiarity with Ethereum, digital assets, or blockchain concepts.
• Excellent writing, editing, presentation, strategy, and execution skills.

Preferred Qualifications

• Experience marketing to banks, asset managers, or other regulated financial institutions.
• Experience with conferences, institutional thought leadership, and marketing measurement frameworks.

Compensation and Benefits

• Competitive compensation aligned with experience.
• Close collaboration with leadership and regional heads.
• Opportunity to build a global marketing function from the ground up.