Chief Marketing Officer (CMO)
•
Marketing
Remote
Full Time
C-level
$150K – $250K • Offers Equity
About the Role
As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. You’ll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity.
You must have deep familiarity with the Web3 space and the ability to operate at both strategic and tactical levels — from high-level narrative design to day-to-day execution oversight.
Key Responsibilities
- Own Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications.
- Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing.
- Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels.
- Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem.
- Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services — translating technical innovation into clear, compelling stories.
- Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences.
- Guide Executive & Crisis Comms: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives.
- Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions.
What We’re Looking For
- 8+ years of marketing experience, including senior leadership roles in crypto/Web3 or deeply technical industries (e.g., cybersecurity, developer tools, infrastructure).
- Proven track record of building and scaling marketing teams at high-growth startups or technology companies.
- Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences.
- Strong brand and storytelling instincts — able to craft positioning that resonates across stakeholders and channels.
- Exceptional leadership, communication, and organizational skills.
- Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities.
- Strategic thinker with a hands-on mindset — not afraid to dive into details or produce content when needed.
** Nice to Have **
- Experience marketing to both technical and non-technical crypto audiences.
- Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure.
- Previous success positioning a company as the leader in a new or emerging category.
Company
Cantina is a web3 security marketplace created to connect blockchain projects with top-tier independent security researchers. It was launched to make blockchain security services like smart contract audits, bug bounties, and penetration testing more accessible and transparent. By offering a platform where teams can find and collaborate with vetted experts, Cantina helps improve the security posture of decentralized applications and protocols.
The platform offers two main ways to engage with researchers. In Cantina Managed, the Cantina team matches clients with a high-quality auditing group based on the project’s needs. In Cantina Guilds, clients can browse and choose specific teams or individuals they want to work with. Cantina also features crowdsourced competitions, where large groups of researchers hunt for bugs within a limited time window, creating fast and cost-effective security reviews.
Cantina provides a streamlined experience for both clients and researchers. For clients, it means faster access to audits, flexible pricing, and simplified project coordination. For researchers, Cantina offers legal protection, stable payments, and the chance to build a public reputation in the ecosystem. By lowering barriers and raising standards, Cantina is helping shape a more secure future for the web3 space.