About Us

Uniswap Labs builds products that help millions of people access DeFi simply and securely ‒ from the Uniswap Web App and Wallet to crypto infrastructure like the Uniswap Trading API, and Unichain. Uniswap Labs also contributes to the development of the Uniswap Protocol, which has processed over $2.9 trillion in volume across thousands of tokens on Ethereum and 12+ other chains.

When you join Uniswap, you become part of a team that's reshaping the way value flows on the internet.

About the Role

We’re looking for an inaugural Partner Marketing Lead to build our co-marketing function. In this role, you will define our partnership marketing strategy, identify opportunities to jointly go-to-market with iconic brands, and execute memorable campaigns. The right candidate is deeply familiar with Web3 ecosystems, loves variety, prioritizes hard, seek win-win outcomes and is proficient across all available marketing channels. Your ability to build and maintain relationships with key partners will be key to your success!

Responsibilities

• Define Uniswap’s comarketing strategy. Identify the most exciting partnership opportunities in support of the company’s growth and reputation goals.
• Collaborate with the BD team to identify, onboard, activate and nurture key partners, leveraging your deep personal connections within the industry.
• Develop highly collaborative, ethical and mutually beneficial partner relationships, leading to joint go-to-market plans with full executive buy-in on both sides.
• Develop joint value propositions that align partner capabilities and Uniswap customer needs.
• Design and implement creative co-marketing campaigns to achieve mutually agreed goals. Deploy activations across all relevant owned, paid and earned channels both digitally and offline.
• Develop mutually-beneficial partnerships integrating Uniswap Labs’s products alongside external entities in an effort to drive value to the bottom line of the business
• Use data-driven insights to guide your strategic decisions, budget allocation, targeting and messaging across channels.
• Track and report on key metrics to measure the success of partner marketing efforts, building and maintaining reporting instrumentation as needed.

Qualifications

• 8+ years of experience in integrated marketing, partnership marketing or community marketing in a blockchain, crypto or DeFi environment.
• Proven track record in campaign planning and execution across all digital and offline marketing and social channels.
• Deep understanding of crypto/DeFi ecosystem, and strong personal network within the marketing teams of the key players.
• Strong executive communication and negotiation skills.
• Ability to project-manage at scale and multi-task smoothly with unrivaled attention to detail.
• A passion for blockchain technology, DeFi, and the broader vision of decentralized finance.